Uplevel

The real estate CRM that follows up for you.

Every call, text, email and website visit lands on one client record. Jan, the assistant built into Uplevel, tells you who needs you today and does the follow-up when you ask.

Free while Early Access is open. No card to apply.

A text thread with Dana Henderson on a phone, sent from the business number, with each text marked delivered.

Stop paying for seven tools that don’t talk to each other.

A CRM here, a dialer there, an email tool, and a website with an IDX plugin bolted on. You pay for each one and retype the same client into all of them. Uplevel is one subscription, one login and one record per client.

Instead of A CRM

Contacts & CRM

Every client, deal and conversation on one record.

Instead of A dialer and a texting app

Calls & texting

Calls, call lists and texts from your business number, logged as they happen.

Instead of An email marketing tool

Email marketing

Broadcasts and scheduled emails sent to lists that keep themselves current.

Instead of A website with an IDX plugin

Websites & IDX

Listing search on your own domain, and every inquiry becomes a contact.

Instead of Transaction checklists

Transactions

Buyer and seller checklists dated from inspection, appraisal and closing.

Instead of A social media scheduler

Social publishing

Write one post for Facebook, Instagram and YouTube. Posting is coming soon.

Instead of A booking link

Calendar & booking

Booking pages that check your Google calendar before offering a time.

Your inbox knows who has waited longest.

Texts, missed calls and voicemails come into one list, each marked with how long it has been waiting. Share it with your team and anyone can pick up the thread.

How the inbox works
The inbox: texts, missed calls and a voicemail in one list, each marked with how long it has waited, and Dana Henderson's thread open beside her contact details.

Hang up. The notes are already written.

When a call ends you get a summary of what was agreed and the follow-ups it implies. Tick the ones you want and they become tasks and appointments.

Calls & texting
A finished call with Marcus Henderson: a summary of what was agreed and suggested actions, a task to send the floor plan and the second showing already added to the calendar.

See who opened, who clicked, and who to call next.

Every broadcast reports delivered, opened and clicked, person by person. The people who clicked your market update are your call list for the afternoon.

Email marketing
The Ballard market update after it went out: delivered, opened and clicked counts, the link people clicked, and each recipient's status.

All of it, on one plan.

Calling and texting are included. Your MLS feed is the one add-on, and you can start without it.

Hand the busywork to Jan.

Jan already knows your clients, your conversations and your listings, because it lives where they do. It flags what needs you before you ask, and does the work when you tell it to. Anything that sends a message or deletes a record waits for your OK.

The dashboard opens on Jan: a box to ask it anything, a failed Speed to Lead run flagged with Ask Jan and Review buttons, three people who asked about 412 Maple St, and closings coming up.

The dashboard opens on what needs you, with a button to deal with each one.

  • New inquiries on your listings
  • Closings coming up
  • Buyers with new listing matches
  • Automations that failed

Type or dictate. Jan uses the same tools you do.

“Text every new website lead within a minute, then remind me to call.”
Builds the automation and runs it on a sample contact for you to check.
“Draft a market update for my past clients.”
Writes the email in your brand voice and leaves it for you to review.
“Make the headline on my homepage shorter.”
Edits the page in the page builder.
“Catch me up on Jane Smith.”
Summarizes her calls, emails, texts and the listings she viewed.

Prefer Claude or ChatGPT? Connect Uplevel and do the same work from there. Anything that sends or deletes still waits for your OK in Uplevel.

Use all of it free while Early Access is open.

You run your business on Uplevel now, and whatever you tell us is broken or missing goes straight to the people building it. Applying takes about two minutes.

Get early access
Price
Free for as long as the program runs
Card
None, to apply or to use it
Included
2 phone numbers, 1 domain, 1,000 texts and 500 call minutes a month
Afterward
50% off your first paid year

Answer every new lead, even mid-showing.

While you’re with a client, here’s what happens to a new lead.

  1. A buyer fills in a form on your website

    Uplevel creates her contact and records the listings she views on your site.

  2. Lead routing assigns her

    Rules match on where the lead came from, then assign one agent, the next agent in a round robin, or a shared pond.

  3. Your automation answers

    A text goes out from your business number, in your words.

  4. Follow-up continues until she replies

    Waits, branches and tasks keep it going, and listing alerts send her new matches.

Your clients’ data stays safe, and stays yours.

How we protect your data
  • Passkeys, two-factor and SSO

    Single sign-on and SCIM for brokerages.

  • Encrypted, with locked backups

    Nightly copies can’t be deleted for 29 days.

  • Hosted in the United States

    We’re a US company based in Washington.

  • Never used to train AI

    We don’t sell your data or train models on it.

Questions agents ask us.

Something else on your mind? Ask us, and a person replies within a business day.

Do I need to connect my MLS?

No. Connect your MLS whenever you're ready. Contacts, email, calls, texting, your website and automations all work without it. We’re adding MLS markets now: our MLS coverage page shows which are live, and you can request yours from Settings → MLS or by asking Jan. MLS is $89 a month for the workspace, plus your market’s own fee, charged at cost.

Can I switch from the CRM I use now?

Yes. Import contacts from a CSV and preview how each column maps before anything is saved, or bring contacts, tags and deals straight from Follow Up Boss. If an import goes wrong, you can undo it. You can also port the phone number your clients already know.

How much does Uplevel cost?

One plan at $49 per user a month, or $490 a year, with every feature. Calling and texting are included: each user brings 500 minutes, 100 texts and a number a month. MLS is $89 a month for the workspace, plus your market’s fee.

Who owns my data?

You do. Export your contacts, deals, tasks, activities and smart lists as CSV files whenever you like. We don’t sell your data or use it to train AI models, and your workspace is hosted in the United States.

What’s the difference between Early Access and the free trial?

Early Access is free for as long as the program runs, with no card, and 50% off your first paid year afterward. You apply, and accepted applicants get an invitation. The 14-day trial starts today, with no card and no application.